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Reviews and coverage of my work for Hillary Clinton.

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PRESS


Reviews and coverage of my work for Hillary Clinton.

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Instagram Strategy


Instagram Strategy


The Clinton campaign’s determination to underscore her ‘realness’ may help explain her Instagram account’s upbeat inventiveness. Images meant to underscore resoluteness are leavened by those that emphasize humor...Eye-catching logos and typography, clever animations, and selfies with pop-culture royalty like Kim Kardashian and Kanye West, interspersed with obligatory meet-and-greet shots, create a lively context.
— NYT Lens Blog // September 15, 2015

Hillary Clinton has been working hard to prove that she is hip with the kids ... But perhaps Clinton’s greatest asset when it comes to wooing young people is her Instagram account ... Clinton’s feed is a feat of stylized self-promotion. Featuring an aesthetic that seems to take its cues from Socality Barbie and the Kinspiracy, Clinton has perfected all the tropes of millennial hipsterdom.
— Salon.com // October 12, 2015

I was surprised to see that Clinton’s Instagram game was strong...It’s true that Sanders has more likes and more followers, but popularity isn’t everything! Substance matters, too, and when it comes to creativity and curation, Clinton’s feed feels a little bit more intimate and personal.
— Cosmopolitan // February 22, 2016

Hillary Clinton hasn’t always been the most effective campaigner. But her campaign’s use of the candidate’s photographs — especially on Monday night — has been smart and bold.
— The New York Times // September 27, 2016

For a candidate plagued with relatability issues, and low interest from millennials, a trove of appealing vintage images might be the best thing that ever happened to Hillary ... And her social-media team is definitely aware of that halo effect, posting regular throwback shots ... They offer a Hillary icon for everyone: a lifelong wonk, so uncool she’s cool; a warrior who’s been fighting for you for decades, or a loving mom.
— New York Magazine // November 4, 2016

Since launching her campaign last June, Clinton has flooded the Internet and filled her TV spots with surprising, little-known images of the candidate pulled from old family photo albums, all part of a larger campaign strategy to make Clinton more relatable to voters...Overall, the strategy appears to be working...
— POLITICO // September 15, 2015

While the polls are tightening up in the presidential election, there is one space where Hillary Clinton dominates: Instagram.
— Observer // November 4, 2016
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Snapchat Strategy


Snapchat Strategy


In August, Hillary Clinton launched her own Snapchat account and quickly became a leader among the presidential field in using the platform in an innovative, engaging way.
— MSNBC // December 28, 2015
Many candidate Snapchat accounts, such as those of Sens. Rand Paul and Marco Rubio, focused largely on documenting the candidates’ days on the trail with behind-the-scenes photos. But Clinton’s campaign used the app’s Stories feature to post highly produced content each day that sometimes informed followers about Clinton’s policy positions, and sometimes shared lighter content...The Clinton campaign used youthful slang to engage with the millennials who make up the core of Snapchat’s user base.
— MSNBC // December 28, 2015

I had one friend who used Snapchat as her primary means of communication...The app created a space for her personality and creativity to flourish. The same kind of thing seems to be going on with Hillary Clinton, or, at least with the bright and wonderful minions she’s hired to manage that part of her public persona. I don’t know if Clinton’s strong snap game is enough to clinch the all-important youth vote, but it’s enough to make me follow her religiously, if only on an app.
— The Stranger // October 7, 2015


Sure, it might seem strange to think of the 68-year old former Secretary of State as a dominating force on a platform populated by teens. But throughout the 2016 election, Clinton and her digital team have demonstrated an uncanny ability to snap at a level usually reserved for the DJ Khaleds and Kim Kardashians of this world.
— Fusion // May 11, 2016

Critics of Hillary Clinton have tried to peg her as out of touch...But if there’s one certifiably young thing Clinton understands, it’s Snapchat ... throughout her time on the social network, she has learned a thing or two about using the perfect filter, and, more fittingly, tearing down Republican rivals...You won’t want to waste any more of the election not following her.
— Bustle // August 2, 2016

The strategy has also freed Clinton’s team to use emerging social platforms in the way they were designed to be used. While Marco Rubio’s designated Snapchatter broadcasts a behind-the-scenes photo of Rubio’s debate lectern (behold: his pad of paper!), Clinton’s team creates Snapchat stories that read like bright, emoji-laden flip-books.
— Slate // December 21, 2015

The campaign also has a vibrant Snapchat account, where it posts ‘stories’ with a central theme, such as attacking Mr. Trump’s statements about immigration or explaining Mrs. Clinton’s college plan.
— The Wall Street Journal // July 28, 2016
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LinkedIn Strategy


LinkedIn Strategy


So I will say brava, Hillary, on your staff continuously updating us on LinkedIn with your views on vital issues. Your campaign marketers posted in the past weeks...Each was well-written, to the point, and posted on a timely basis for business pros to read and digest. Your staff is fulfilling LinkedIn as one more integral component in your targeted social media exposure.
— Inc // February 16, 2016

Clinton shines because she’s the only candidate using the platform to talk about the issues and reach the professional market.
— Entrepreneur // April 15, 2016
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Earned Media Hits


Earned Media Hits




Donald Trump Face Swap Snapchat Story


Pulling a Kim Kardashian on Chris Christie:


List-building with exclusive #TBT content:

...today on Instagram, Clinton posted a number that you can text to get an unreleased TBT...Is it possible that Hillary is kind of cool? Maybe not, like, Obama cool. But mom cool? We’re open to the possibility.
— Refinery29 // December 10, 2015

Trolling Trump with his own hats on Snapchat: