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TWEETS


Driving a narrative and amplifying major events
in 140 characters or less.

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TWEETS


Driving a narrative and amplifying major events
in 140 characters or less.

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#GOPdebate


Can you win a debate you don't attend? Yes.

#GOPdebate


Can you win a debate you don't attend? Yes.

So. Many. Debates.

Throughout the Republican Primary, we always prepared for rapid response content during the many, many debates. Our goal was to always take advantage of a progressive-friendly Twitter conversation and try to win without even being on stage. 

Once they hit double digits, the debates drew less attention as the country became tired of the insanity. That is, until debate #11 when Donald Trump and Megyn Kelly reunited after their explosive run-in at the first debate. A look back at this debate shows it quickly spiraled out of control.

Our team pounced with several spur-of-the-moment responses that quickly blew up (in a good way). Here are a few I personally wrote and concepted:


Results

The tweets broke records for re-tweets, engagement and overall buzz during what ended up being the most-watched GOP debate to that point. We earned unprecedented earned media coverage across a diverse range of print, online and TV outletsmuch of which drove the narrative that "Hillary Clinton won a debate she didn't even attend."

The best part? This was the first debate we conducted rapid response to from the comfort of our own couches.

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#VPdebate


Winning from the cheap seats at home (again).

#VPdebate


Winning from the cheap seats at home (again).

Wait for it...

For the one and only Vice Presidential Debate of the 2016 campaign, our main priorities were helping drive the narrative that Senator Tim Kaine was winning and that Mike Pence couldn't defend Trump's words and actions.

Knowing Trump, I watched his Twitter feed like a hawk as he wouldn't miss this opportunity to insult both Senator Kaine and Secretary Clinton.

Right before Mike Pence tried to say Clinton and Kaine were running an insult-driven campaign, Trump re-tweeted...an insult:

Pounce!

This was a perfect opportunity to continue our campaign's strategy of using Trump's own words against him to prove a point. I suggested we quote the tweet and draw all of Twitter's eyes (and scrutiny) to Trump-Pence's insult-driven campaign:


Results

It was our most re-tweeted rapid response post of the debate and drove news stories around Pence's ridiculous claim and the hypocrisy behind it. The tweet was particularly useful in driving local TV news segments in key battleground states.

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Twitter poll on Trump's tax returns


Just throwing a few guesses out there...

Twitter poll on Trump's tax returns


Just throwing a few guesses out there...

Who's to say!?

This summer, the campaign was pushing  the fact that Trump hadn't released his tax returns. There were so many reasons he could have been hiding them from public view, so I thought we should use his own "many people are saying" phrase against him to drive voter speculation (and the larger media narrative)...using a Twitter poll.


Results

The poll earned over 125,000 votes, made it onto several cable news shows during segments about his tax returns and generated online news stories that used the poll as a hook to discuss Trump's missing tax returns.

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Trolling the NRA with Tim Kaine


Exercising the right to clap back.

Trolling the NRA with Tim Kaine


Exercising the right to clap back.

In retrospect...

The day after the Vice Presidential Debate between Senator Tim Kaine and Governor Mike Pence, I noticed the NRA had tweeted several disparaging things about the Senator during and after the debate.


When the NRA gives you an F...

They even highlighted his "F" rating for supporting common-sense gun violence prevention measures (just like the vast majority of Americans, gun-owners and Hillary Clinton).

...and an "F" is 💯

What they don't seem to grasp is that Tim Kaine views an "F" from them as a "badge of honor." So, I suggested we clap back. And that we did... by quoting their tweet:


Results

The tweet became one of Senator Kaine's most-re-tweeted of the campaign and drove several news stories (from the other side...).

More importantly, it was an excellent opportunity to stand up for what the Senator believe in in less than 140 characters.

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Trump-focused speeches


It's not just rhetoric when you can see for yourself.

Trump-focused speeches


It's not just rhetoric when you can see for yourself.

Showing is better than telling

Throughout the summer of 2016, Secretary Clinton delivered several major speeches on the dangerous threats Trump posed to our national security, the economy and American values at large. We always had access to pre-drafted versions of the final remarks ahead of time, so I was often able to work with the design team to prepare graphics, dig for old tweets and statements from Trump to dig up/prove a point or look out for his real-time reactions that could be used against him. A few examples:


On the alt-right:

Speech excerpt #1:

And let’s not forget that Trump first gained political prominence leading the charge for the so-called “Birthers.” He promoted the racist lie that President Obama is not really an American citizen – part of a sustained effort to delegitimize America’s first black President.
— Hillary Clinton // August 25, 2016

Corresponding tweet:

That quoted this 2012 tweet from Trump:

Speech excerpt #2:

Trump likes to say he only hires the ‘best people.’ ... So to do that, he hired Stephen Bannon, the head of a right-wing website, called Breitbart.com, as campaign CEO. Now to give you a flavor of his work, here are a few headlines they’ve published. And I’m not making this up ...
— Hillary Clinton // August 25, 2016

Corresponding tweet:


On the economy:

Speech excerpt:

... it’s no wonder that the Economist Intelligence Unit, one of the leading firms that analyzes the top threats to the global economy, now ranks a Trump presidency No. 3, right behind problems in China and volatility in the commodities markets.
— Hillary Clinton // June 21, 2016

Corresponding tweet:


On national security:

Speech excerpt:

Now imagine Donald Trump sitting in the Situation Room, making life-or-death decisions on behalf of the United States. Imagine him deciding whether to send your spouses or children into battle. Imagine if he had not just his Twitter account at his disposal when he’s angry, but America’s entire arsenal.
— Hillary Clinton // June 2, 2016

Trump tweeted this while watching the speech:

I was watching his feed and we pounced, quoting his tweet:


Results

The tweets with supplemental visuals or Trump's own words tended to be the highest-performing of each speech, drove news stories of their own and were often included in broad stories about Secretary Clinton's speeches.

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The former Secretary of State also rightly predicted that Trump might have something to say about these barbs...Afterward, “Imagine Donald Trump” began trending on Twitter...
— WIRED // June 2, 2016

Bonus

People love when @HillaryClinton brings the receipts.

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Key Collaborators


✨ Team work makes the dream work. 

Key Collaborators


✨ Team work makes the dream work. 

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Meg Vazquez

Design Lead
&
Graphics Goddess

Emmy

Emmy Bengtson

Deputy Social Media Director
&

Debate Twitter Boss

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Alex Witt

Social Media Strategist
&
Live-tweet Kween